We wanted to send a message to the Scotland team from STV to wish them luck against our old rivals in the Calcutta cup. We had to plan ahead with several messages for both outdoor and social, just incase Scotland didn’t pull it out the bag. Thankfully they did, winning the cup for the first time in 10 years.
With a tight turn around and little to no budget, we had to keep the message simple for the digital OOH space outside Murrayfield. By cheekily playing off of well-known rugby songs to poke a little fun at our southern neighbours, we showed the boys our support and won. Yaaassssss! #AsOne
Creative: Vicky Kerr & Kay Petrie
STV - SCOvENG - Good Luck from Vicky Kerr on Vimeo.